The Object of Rotary is to encourage and foster
the ideal of service as a basis of worthy enterprise
and, in particular, to encourage and foster:
FIRST
The development of acquaintance as an opportunity
for service;
SECOND
High ethical standards in business and professions,
the recognition of the worthiness of all useful
occupations, and the dignifying of each Rotarian's
occupation as an opportunity to serve society;
THIRD
The application of the ideal of service in each
Rotarian's personal, business, and community life;
FOURTH
The advancement of international understanding,
goodwill, and peace through a world fellowship of
business and professional persons united in the
ideal of service.
Based on the Object of Rotary, the Four Avenues of Service are Rotary's philosophical cornerstone and the foundation on which club activity is based: